Learn from Roger Martin, the influential dean of the Rotman School of Management and author of the best selling book “Playing to Win: How Strategy Really Works” to learn the five-step process companies must follow to define strategy, and then make the choices that ultimately lead to success.
In this summary, Martin delivers proven concepts and processes that are applicable to businesses in any industry and at any stage of maturity. His discipline of strategy development includes the following key concepts:
- Creating effective strategies that is not frustrating and time consuming
- Using a strategy cascade to simplify the process of strategy development
- How Procter & Gamble applied the strategy cascade to transform the Oil of Olay brand strategy
- Specifics of strategy development for each organization’s unique circumstances and some principles that apply across the board